Study reveals only 25% of children in the U.S. can tell time

Connecticut watch retailer creates self-learning watch

A recent survey conducted by leading online watch retailer and local Connecticut business, DiscountWatchStore.com has revealed that 25% of children across the U.S. are unable to tell time on an analog clock. In a mission to raise awareness of this issue, the Connecticut-based watch retailer teamed up with the Boys & Girls Clubs of America to put on ‘Time Telling Workshops’ throughout the country, and has now designed the ‘Easy Time Teller’ — a custom self-learning watch to better facilitate the learning process.

Through educational workshops, the nationwide initiative has reached thousands of children across the U.S., seeking to highlight a significant problem with today’s youth growing up in the digital age, and allowing the youngsters the opportunity to learn a fundamental component of early childhood and development. The survey assessed more than 2,000 children between 6-12 years old in seven states across the U.S., with only 1 in 8 children scoring full marks on the test and only 1 in 10 children even owning a watch.

“It is alarming how many children only know what a digital clock reads, and despite an era of digital technology, there will undoubtedly come a time when today’s youth will need to read the time on an analog clock. It is a basic skill every individual should posses,” said DiscountWatchStore.com owner Zai Zhu. “We’ve been going up and down the country holding workshops with children in partnership with the Boys & Girls Clubs of America to help educate our children. It is these workshops that inspired the idea for a specially-designed watch for children to learn how to tell time.”

The educational ‘Easy Time Teller’ watch is designed with the watch retailer’s knowledge of over 14 years within the watch industry and work with various educators and youth professionals over the past year. A color-coded design, with hour blocks and specifically catered hour and minute hands that correspond with the appropriate information – in a fun yet educational way – allows children to learn to read time on their own. The campaign is currently undergoing a Kickstarter campaign in an effort to raise funds and reach as many children throughout the U.S. as possible.

“The ability to tell time on a regular watch is not something being taught to our children. It is important that they learn this lost skill,” said Chief Operating Officer at the Boys & Girls Clubs of Southern Nevada, Steve Davidson. “At our clubs, we are using the ability to tell time also in our daily math tutoring program.”

Jenn Vega, Program Director at the Bridgeport, CT-based Wakeman Boys & Girls Club went on to say, “traditional clocks help young people learn and understand times zones, increase math skills and become more aware of the passage of time. These are vital skills that should not get lost as we progress with future technology.”

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