Library offers small business strategies program

Learn by doing with SCORE’s series of four workshops for entrepreneurs lead by Brock Hotaling. The objective is to help aspiring or in-business entrepreneurs complete the minimum number of steps to achieve the maximum amount of success as quickly as possible. This series focuses on the most necessary tasks and skills that must be done to organize your new venture. The first program in the series, “Minimum Viable Plan”, will meet on Wednesday, Feb. 11, at 7 p.m., in the Rotary Room at the Main Library, 1080 Old Post Road. Registration is recommended.

During the “Minimum Viable Plan” workshop, the structure of a useful plan will be completed. During the series, we will fill in the most critical information in this plan. This workshop covers your business talent and personality and whether it fits; making sense of your business model; what type of business organization to create and how to do it; creating a minimum viable plan for your Minimum Viable Product (MVP); learning the critical concepts of Alignment, Integration and Reinforcement (AIR); and applying AIR to your financials, marketing and technology.

The additional workshops in the series include: “Budgeting and Financials” on February 17, “Sales and Marketing” on February 24 and “Social Media and Technology” on March 10. A Spanish translator will be present at each workshop. Traductor al idiomo Español disponible.

We encourage you to bring a laptop or tablet to access exercises online during the sessions via SCORE University. Registration for the entire series is not required, but is strongly recommended.

Presenter Brock Hotaling is an international consultant and speaker on small business process and the application of technology. Brock owns Opstreams LLC and is current chairman of the Greater Bridgeport Chapter of SCORE.

These workshops are part of the Small Business Strategies series for current and prospective entrepreneurs, presented through a partnership with the Greater Bridgeport Chapter of SCORE, a non-profit dedicated to helping small businesses succeed through education and mentorship. More information on these programs and podcast recordings of previous presentations are available online at

All programs at the Fairfield Public Library are free. To register, or for more information on this and other programs, visit us online at: or call 203-256-3160. Or register directly through Score at Follow the Fairfield Public Library on Twitter: and Facebook:

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