CT Challenge names new marketing director


Pamela Dey

The CT Challenge welcomes Pamela Dey as director of marketing, communications and digital strategy, a new position.

Dey brings more than 20 years experience in brand building and sales-generating program development using a range of cross-media marketing, promotion and communication tactics to the CT Challenge

In her new position, Dey will expand the reach of its health, wellness and nutrition programs to a broader audience of cancer survivors. She will also work in tandem with Lee Crouch, CT Challenge director of development, to create cause marketing programs and sponsorship opportunities.

Prior to the CT Challenge, Dey spent most of her career in the private sector, serving companies across a variety of industries in marketing, promotion and creative leadership roles at Time, Meredith, the former Marketing Corp. of America, Westport-based WMI and Web start-up mysportsguru.com.

Most recently, Dey was director of development, marketing and communication at SKIP of New York, a nonprofit devoted to helping sick and disabled children.

“When cancer patients finish treatment, there’s nearly nothing for them, unlike cardiac patients, for example, who go straight to cardiac rehab,” said Dey about joining CT Challenge. “Yet, many are left ravaged not only by the cancer they fought, but also by the very treatment they need to save their lives. It’s appalling, especially when you see how much exercise, the right foods, wellness and community support programs can do to help survivors get their lives back.

“The CT Challenge is giving survivors this knowledge through an actual location, its website and other outreach efforts,” she said. “I’m thrilled to be part of the push to show the 14 million cancer survivors in CT and across the country this path to reclaiming their lives.”

Dey lives in Darien with her husband, Matt Vossler, and their two children.

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