Legal marketer joins Jaffe PR

Andrea K. Stimmel

Andrea K. Stimmel

Legal marketing specialist Andrea K. Stimmel of Fairfield has joined Jaffe PR, a law firm public reputation agency, as senior vice president, business development, marketing consultant.

Based in New York City, Stimmel will focus on law firm marketing to support the agency’s continued growth nationwide.

Stimmel has gained extensive experience and diverse knowledge as the chief of marketing and business development and advisor to management at national and international law and accounting firms. She has served in this role at the AmLaw200 firms Curtis, Mallet-Prevost, Colt & Mosle LLP; Blank Rome LLP; Pennie & Edmonds LLP; and Clifford Chance.

Prior to her in-house career, Stimmel consulted on a broad range of marketing and business development matters with regional law, accounting and financial services firms on driving firm revenues and engendering brand recognition.

Stimmel began her career in professional services marketing with national accounting firms BDO Seidman, as a principal, and at Ernst & Young, where she created the first regional integrated marketing and business development department. Previously, she worked as a policy analyst and program manager in the Boston Mayor’s Office and was selected to be an Urban Fellow with the New York City’s Office of the Mayor.

She was named the Hubbard One Marketing Professional of the Year Award in 2010 and she also received LMA “Your Honor” awards for her use of social media for law student recruiting and marketing.

In addition, Stimmel formerly served as the LMA New York chapter president, an LMA board member and co-chair of the organization’s CMO/Senior Marketer Shared Interest Group. She was recently called upon to form a Social Media Shared Interest Group for the chapter.

Stimmel earned a master’s degree in organizational psychology from Teachers College, Columbia University, and a bachelor of arts, cum laude, in political science from Barnard College, Columbia University.

“I am delighted to join Jaffe PR and help transform the way law firms project themselves as thought leaders through the use of social media and other web-based platforms. Jay (Jay M. Jaffe, president and CEO) has always had his finger on what’s next so Jaffe PR provides an extraordinary opportunity to be at the forefront of rapidly changing developments in legal public reputation management,” said Stimmel.

Information on Jaffe PR may be found at jaffepr.com.

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