Holiday shopping, and a visit with St. Nick, close to home

Small Business Saturday, with Santa's arrival, precedes first Holiday Stroll

Two special days will put the spotlight on Fairfield shops and businesses, just in time for the holidays.

The Town of Fairfield will partner with the Fairfield Chamber of Commerce to help promote “Small Business Saturday” on Saturday, Nov. 30.

Small Business Saturday was started in 2010 by American Express as a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores. The advertising campaign urged shoppers to patronize the businesses in their hometowns, which support the local economy, in addition to other causes close to home.

“The town and Chamber continue to provide unique and fun events to encourage more shopping and dining in our key economic corridors,” First Selectman Michael Tetreau said. “Fairfield is fortunate to have a wide array of quality shops and restaurants to help bolster our economic base and attract residents and visitors alike.”

Many small businesses in Fairfield that have enjoyed success for generations plan to participate: Hemlock Hardware, Switzer Pharmacy, Harry’s Wine & Liquor Shop, Ganim’s Garden Center, local jewelry stores, Shaughnessey Funeral Home, Poster’s Hardware, Fairfield Lighting, the Fairfield Motor Inn, the Inn at Fairfield Beach, restaurants, and more.

“We are happy to promote this important initiative to help support our local retailers, businesses and restaurants as the small business sector continues to be the heartbeat of our economy,” said Beverly Balaz, Chamber of Commerce executive director.

In support of Small Business Saturday, the U.S. Small Business Administration is offering free marketing tips and ideas transcripts, marketing materials, and educational materials, available at

Santa Claus is coming to town

Small Business Saturday on Nov. 30 coincides this year with Santa’s arrival on Sherman Green. Santa and his elves will arrive at the green on a fire truck from the Fairfield Fire Department at 10 a.m.

Santa will listen to the children’s wishes (as parents snap photos) until 2:30 p.m.

Each child who attends will receive a plush animal compliments of the Fairfield Chamber of Commerce.

Horse and buggy rides will be offered, as well as a petting zoo.

The Kiwanis Club will grill food. Community organizations are expected to set up booths on Sherman Green providing information regarding their activities and charities.

Holiday Stroll Dec. 12

Small Business Saturday will pave the way for Fairfield’s inaugural Shop & Stroll on Thursday, Dec. 12, co-sponsored by the town and the Chamber.

Participating stores will stay open late and will offer an assortment of hors d’oeuvres and seasonal refreshments. Traveling carolers and musicians from local schools and other organizations will fill the air with holiday jingles, as local restaurants offer dinner and drink specials.

“This is a great opportunity to support our local businesses and get your holiday shopping done while enjoying a fun night out with family or friends,” Tetreau said in a press release.

“The Chamber of Commerce is happy to be partnering with the town on this festive event, as it will give our businesses another opportunity to open their doors to the community, meet new customers from surrounding towns, and together help celebrate the holiday season with a wonderful shopping experience,” Balaz said in a release.

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