Citizens donates meals to local food banks


Kimberly Bartlett-Manisene, assistant vice president, senior public affairs manager, Citizens Bank, and Mary Ingarra, Connecticut Food Bank public relations director, are shown at a recent food distribution. The bags on the table are some of the hundreds distributed to parents whose children normally participate in the Head Start program.

RBS Citizens Financial Group recognized international Customer Service Week by donating meals for 100,000 families to the Connecticut Food Bank in honor of the customers of Citizens Bank, Charter One and RBS Citizens.

The donations come as part of the bank’s broader “Customer Experience Week” initiative — timed to coincide with international Customer Service Week. Customer Experience Week is focused on thanking customers and recognizing colleagues for their commitment to customers.

“Serving our customers well is at the center of our culture as a company,” said Bruce Van Saun, chairman and chief executive officer of RBS Citizens Financial Group. “We are committed to their well-being, and to the well-being of the communities we serve. With the holiday season fast approaching, this donation to feed 100,000 families in need is our way of saying ‘thank you’ to the communities and customers we serve every day.”

In addition to honoring its customers with donations to local food banks, Customer Experience Week saw bank executives visit with customers in branches and at their companies to thank them for their business. Customers who visited a Citizens Bank or Charter One branch during the week had an opportunity to receive a 2014 wall calendar.

The bank also celebrated its colleagues, whose commitment to the customer experience benefits the customers of Citizens Bank, Charter One and RBS Citizens. Among other activities, the company recognized colleagues who exemplify its focus on the customer experience with Good Banking Awards. Executives also traveled across the company to thank colleagues for their work on behalf of the bank’s customers.

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